Thursday, December 8, 2016

Rebranding

After repeated suggestions to rename Passion for Orphans, I finally feel up for the task.
Renaming and rebranding is no easy feat.
P4O gets negative feedback on the name.
So, it's simply time.

Then there's Mavuno Market.
As we are about to hand off the Donor Relations position, we will no longer have connection to Mavuno Village, so the name has lost its meaning.

The decision is to get rid of the DBA of P4O and rename both entities, becoming one.

At the P4O meeting in November, some ideas were:
Exhale
Oasis

Since then, Steve and I have brainstormed:
Touch
Whisper
Wonder
Count (as in count the cost, or count God’s blessings)
Breathe
Established
Fixed
Intentional
Deliberate
(Un)Anticipate(d)

and our top favorite idea:
Unforeseen (or Unforeseeable)

Right now, there's a volley of emails to reach a general consensus.
With 12 or so people weighing in their opinion, it's going to take some work to make a decision.

Stay tuned.

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